Simon Marketing Platforms

Simon Brand Ventures understands that making a compelling connection to their most influential shopper segments leads to a deeper preference for Simon malls.

So in 2003, SBV unveiled innovative national programs specifically geared toward women, teens, children, and holiday shoppers in an effort to differentiate Simon malls in a meaningful way for consumers. Simon not only gave its shoppers another reason to go to the mall, it gave them specific reasons to go to a Simon mall.

Today, each of those platforms continues to gain momentum with exclusive, groundbreaking experiential events offered at Simon shopping malls across the country. The strong appeal of these programs among the core shopper audiences gives strategic partners, sponsors, and retailers opportunities for customized integration, either nationally or locally.

While malls may offer numerous reasons for visiting, the main reason has always been to shop. And almost 60 percent of Simon mall shoppers are women. Women who appreciate shopping for all of its sensory indulgences and the thrill of the hunt. SBV's Women's Platform is dedicated to providing relevant information that will enhance the shopping experience as well as lifestyle tips to help women navigate the choices that inundate them every day.